Skip to content

Join us in telling the government: don’t dilute or delay a Deposit Return Scheme

Elementary Admin
By Elementary Admin &
14th June 2021

It’s time to put a stop to sights like this (pic Brian Yurasits/Unsplash)

The Kent countryside is littered with discarded single-use drinks bottles and cans. CPRE has been calling for the solution for over 10 years: a simple system that prevents the littering of drinks containers and ensures recycling rates of more than 90 per cent: an all-in Deposit Return Scheme (DRS).
Yet, despite committing two years ago to making this happen, the government is seeking to delay and water down its promises once again.
We’re sending a message in a bottle directly to the prime minister, telling him to commit to an all-in DRS now. Will you add your name?
Public pressure has worked before. In 2018, our campaigning led to the then-environment secretary Michael Gove giving his support for an all-in DRS.
Since then, even big drinks producers like Coca-Cola have agreed that the scheme is the answer to our litter problem.
But now the government has released another, worrying, consultation.
Not only is it delaying the scheme until the end of 2024 at the earliest but it’s also still considering a half-hearted design that will set the system up to fail.
We can’t let this happen.
Together we can make this a priority again with a message straight to our decision-makers: don’t dilute or delay a Deposit Return Scheme.
Join us now for one last push.

  • To add your name to our message in a bottle, please click here and sign the petition

Monday, June 14, 2021


  • A number of important documents have yet to emerge. For example, a rigorous transport plan and a finalised air-quality assessment. The latter is critical given that allocations at Teynham will feed extra traffic into AQMAs.
  • There seems to be no coherent plan for infrastructure delivery – a key component of the plan given the allocations being proposed near the already crowded Junction 7.
  • There seems to have been little or no cooperation with neighbouring boroughs or even parish councils within Swale itself.

The removal of a second consultation might have been understandable if this final version of the plan were similar to that being talked about at the beginning of the consultation process. It is, however, radically different in the following ways:

  • There has been a major shift in the balance of housing allocations, away from the west of the borough over to the east, especially around the historic town of Faversham. This is a move that raises many concerns.
  • A new large allocation, with accompanying A2 bypass, has appeared around Teynham and Lynsted, to which we are objecting.
  • Housing allocations in the AONB around Neames Forstal that were judged “unsuitable” by the council’s own officers have now appeared as part of the housing numbers.
  • Most of the housing allocations being proposed are on greenfield sites, many of them on Grade 1 agricultural land – a point to which we are strongly objecting.

Concerns about the rush to submit the plan

The haste with which the plan is being prepared is especially worrying given the concentration of housing in Faversham. If the town is to take a large amount of new housing, it is imperative that the policies concerning the area are carefully worked out to preserve, as far as possible, the unique nature of the town. The rush to submit the plan is likely to prove detrimental.

As Swale does not have a five-year land housing supply, it is open to speculative development proposals, many of which would run counter to the ideas contained in the current plan. Some are already appearing. This is a common situation, and one that, doubtless, is a reason behind Swale’s haste.

Our overriding fear, however, is that this emphasis on haste is ultimately going to prove counterproductive. This is because it is our view that the plan, in its current form, is unlikely to pass independent examination. We are urging Swale to listen to and act upon the comments being made about the plan and to return the plan to the council with appropriate modifications before submitting it to the Secretary of State.

Essentially, this means treating the current consultation not as the final one but as the ‘lost’ second consultation.

The consultation ends on Friday 30 April and we strongly urge residents to make their opinions known if they have not already done so.

Further information